• Santa is coming to The Beach on 5 December
• Follow the elf and win exciting prizes during the 21-day #elfieselfie challenge
• Memorable photo opportunities at the Elf Town for kids young and old

‘Tis the sea-sun to be jolly at The Beach as the laid-back beachfront destination by Meraas prepares to welcome visitors for its festive season with a host of fun-filled experiences with Santa and his beloved elves between 5 - 25 December. 

Santa will arrive at his quaint wooden grotto at The Beach in style on 5 December. Visitors can click a pic with the jolly old man during ‘Meet and Greet’ sessions, which will run between 5pm and 10pm every weekend, upon presenting a receipt of any value. 

To continue the festive fun, visitors can win exclusive prizes in the #elfieselfie hide and seek challenge. From 5 December, Santa’s beloved Scout Elf from the North Pole will be hidden in different locations across The Beach for 21 days. When you spot the little helper, take an “elfie” and tag #elfieselfiedxb. One snap will be selected at the end of each day, with the winner claiming exclusive prizes. Among the list of exciting prizes are vouchers from your favourite outlets, such as Shake Shack, Pots, Pans and Boards, Catch22, Gap Fit, Water Adventure, Flying Cup, Real Madrid Restaurant and Café, Cuckoo’s and many more. And if you need some help tracking down the diminutive little fella, an adventure calendar will be installed at The Beach with various clues over the 21 days, to help you find the evasive elf. 

What’s more, little ones can visit the all-new ‘Elf Town’ over the weekend between 5pm and 10pm. It’s a world full of cheerful reindeer, mischievous elves, glistening festive trees, giant snow-flakes, surrounded by snow-capped fences and activities including, mug painting, Christmas card making, and snowman making- all the elements needed for a memorable photo opportunity. 

Be sure to watch out for various surprises this festive season, with roaming entertainment including jugglers, stilt walkers and unicyclists amping up the holiday spirit with cheerful curiosity between 5pm and 10pm every weekend. 

Schedule of Events: 

Activity	Date	Day	Time
Meet and Greet Santa Claus	5 - 25 Dec	Thursday - Saturday	5pm -10pm
#elfieselfie adventure calendar	5 - 25 Dec	Daily	10am to 10pm
Elf Town	5 - 25 Dec	Thursday - Saturday	5pm -10pm
Roaming Entertainment	5 - 25 Dec	Thursday - Saturday	5pm -10pm